Sony Encourages Amusement PR Chief Robert Lawson to Head of Company Communications in Tokyo

Sony Shots Enjoyment communications main Robert Lawson has been promoted to head of all corporate communications for its Tokyo-dependent father or mother Sony.

The decision to go Lawson, who joined Sony amid the infamous cyber attack and email leaks at the enjoyment team in 2014, into the leading corp comms role is indicative of Sony’s substantial aim on its entertainment divisions inside the company’s larger portfolio films, tunes and gaming accounts for a lot more than 50 % of Sony’s earnings and revenue. Tapping Lawson also presents Sony’s corporate group in Japan much better ties to the US-primarily based divisions.

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He will commence his new part April 1, reporting immediately to Sony Team chairman and CEO Kenichiro Yoshida, but keep on being LA-centered and element-time as head of SPE comms for the up coming few months as the organization transitions and names a successor.

Lawson was named chief communications officer of Sony Pictures Leisure in summer season 2015. He soon restructured PR endeavours across entertainment so that movement pics and television labored in the similar division and collaborated carefully.

About the a long time that he’s been primary the workforce, Lawson’s managed the enterprise as a result of numerous comms situations, which includes the exits of top rated executives, key re-orgs, the COVID-19 pandemic and the 2023 writers and actors strikes.

“Bob has often taken care of a potent, collaborate doing work romance with SGC leadership and throughout our Sony sister businesses, so this promotion is barely surprising,” Sony Shots Leisure chief Tony Vinciquerra explained. “And his appointment to the SGC management staff displays the developing significance of the US-based entertainment corporations to SGC’s total business enterprise.”

Study Vinciquerra’s memo to staff about Lawson’s marketing beneath.

Expensive Colleagues,

I have some important management information to share.

Robert Lawson, who has led SPE’s corporate communications functions for the past nine a long time, has been promoted to SVP, in cost of Company Communications for Sony Team Corporation. In this new position, Bob will be dependent in Tokyo and report directly to SGC Chairman and CEO Kenichiro Yoshida. 

Bob grew to become Main Communications Officer for SPE in 2015 soon after working in New York Town politics and government and as a communications expert for quite a few big companies, such as Sony Corporation and Sony Corporation of The usa.  As CCO, Bob has played an integral position on our senior management workforce, overseeing our global communications operations throughout all SPE’s lines of enterprise, and giving a must have strategic advice and counsel at a time of incredible adjust at SPE and throughout our overall field.

Arriving in the wake of the 2014 cyber-assault, Bob speedily unified SPE’s then disparate communications functions into a tightly built-in group of remarkable communications specialists who hold SPE’s successes, aggressive advantages, corporate route and priorities prime of thoughts amongst our most significant stakeholders.  No matter whether reinforcing SPE’s ongoing commitment to theatrical distribution or our situation as the industry’s main independent “arms dealer” in the streaming wars, or advertising and marketing our strategic investments in new growth parts, or holding our world-wide staff linked in the course of the pandemic, Bob’s sensible and strategic approach to inner and external communications and sturdy management has created SPE CCOM an critical aspect our overall organization strategies and a key contributor of some of our finest successes of the previous ten years.

Bob has constantly maintained a potent, collaborate functioning connection with SGC leadership and across our Sony sister organizations, so this promotion is hardly shocking.  And his appointment to the SGC leadership team demonstrates the escalating worth of the US-primarily based enjoyment providers to SGC’s over-all small business.

The formal start out date for Bob’s new part will be April 1, but we will not be losing him so immediately.  He will stay LA-primarily based, portion-time in his current SPE part for at least the subsequent couple months as we transition to new leadership in our communications operations.

I want to thank Bob for his many years of dedication to SPE and for remaining this kind of a dependable husband or wife to me and to our full management team.  We search forward to operating with him in his new part in Tokyo.

You should be a part of me in congratulating Bob and wishing him continued good results!

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