Neyland Leisure District: An Unparalleled Rocky Leading Expertise
Anchored by a planned lodge adjacent to the stadium’s south conclusion, the combined-use Neyland Leisure District could uniquely enrich the Tennessee football gameday practical experience although also transforming the campus riverfront and supplementing Knoxville’s array of gathering facilities with but another appealing leisure and leisure hub.
The university’s first concept for the project—which would boost the aesthetics of Neyland Stadium’s exterior façade and improve campus’s link with the Tennessee River—includes a boutique, full-service lodge with for-sale condominiums and conference/event place. The vision also capabilities the opportunity growth of a “tabletop” previously mentioned the current G10 parking garage to aid additional tailgating, restaurants, retail and relatives-helpful leisure things to do.
A official Request for Info (RFI) has been issued to gauge input and interest from developers.
“Innovation is at the forefront of every little thing we do,” White mentioned. “The ideation of this new Neyland Amusement District exemplifies that way of thinking. This is a massive undertaking that has the opportunity to positively effects our full city. We’re eager to see what entire world-class developers dream up to creatively improve this amazing industry possibility. We have the ability for setting up an enjoyment ecosystem that would not presently exist any place across the collegiate landscape.
“This is significantly larger than an activation on 7 or 8 days a calendar year. This is a yr-round desired destination that not only improves our gamedays but also elevates the day-to-day tutorial expertise of our full student body and campus local community yr-round.”

The university has engaged program administration organization Brailsford & Dunlavey as a guiding companion in the Neyland Enjoyment District exploratory period.
“Neyland Stadium has generally been acknowledged for obtaining 1 of the best gameday environments in university soccer,” Chancellor Donde Plowman said. “We adore to welcome Vol Country to campus on Saturdays in the tumble. This venture has the potential to generate a yr-round location that engages the Tennessee River waterfront and improves the campus and our local community.”

Because 1993, Brailsford & Dunlavey has empowered hundreds of schools and universities, municipalities and skilled sports activities corporations to achieve their bold visions by means of the designed setting. The firm’s advisory knowledge incorporates analytical and technical pursuits, ranging from market place evaluation and fiscal modeling to growth composition analysis and building oversight.
“This public-private partnership prospect will improve the look and atmosphere of Neyland Stadium and the Knoxville campus while producing an extra destination for the metropolis of Knoxville, all with out condition funding,” University of Tennessee President Randy Boyd claimed.
The centerpiece of this grand eyesight, Neyland Stadium, stands as one particular of the most iconic venues in world-wide activity. It is the eighth-largest stadium in the world—sixth amongst venues in its category—boasting a capability of 101,915. Neyland Stadium is surrounded by key components to unlocking a initially-in-course combined-use entertainment district:
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- UT Knoxville has experienced a 17-% expansion in enrollment more than the past 5 years.
- The college is bolstered by a sturdy and engaged alumni foundation exceeding 260,000.
- The College of Tennessee’s yearly effect on the condition economic climate is $1.7 billion.
- Higher Knoxville is located at the crossroads of three important interstates, I-75, I-40 and I-81, in the centre of Tennessee’s east grand division. The city is found inside 1 day’s drive of 50 % the nation’s populace.
- Knoxville is in just an eight-hour generate of Asheville, Atlanta, Charleston (S.C.), Charlotte, Chattanooga, Cincinnati, Louisville (Ky.), Memphis, Nashville, St. Louis and Washington DC.
- Knoxville was a single of the nation’s major five scheduling markets in the to start with 50 percent of 2022, along with Atlanta, Nashville, Washington DC and New York Town.
- Knoxville features several exceptional micro-market place collecting centers, such as The Strip, The Old City, Industry Square, Bearden, Turkey Creek and other individuals.
- Tennessee Athletics is a globally recognized and revered manufacturer showcasing one particular of the most custom-abundant, championship-laden histories in university sports.
- Tennessee’s passionate and loyal fanbase supports the Vols and Woman Vols at elite levels, with UT’s ticketed sports continually rating among the countrywide leaders in common property attendance.









FAQ
What is an RFI?
In building, the term Request for Information and facts (RFI) refers to a small business system to ask for info.
This RFI aims to understand the feasibility and assemble information and facts relevant to the viability of the Neyland Leisure District. This job could profoundly influence the College of Tennessee’s campus, the city of Knoxville and the bordering region.
Why did the University of Tennessee concern the RFI?
As Tennessee Athletics proceeds to aggressively go after its mission of leading the way in college sporting activities, University of Tennessee, Knoxville Vice Chancellor/Director of Athletics Danny White initiated the exploration of a community-private partnership aimed at the enhancement of a to start with-in-class amusement district spanning the Tennessee River waterfront in the vicinity of historic Neyland Stadium.
This challenge would transform the all round gameday working experience for all of Vol Nation even though offering a exceptional experience yr-spherical for the Knoxville local community. 1 of the aims of the establishment is to be much more engaged with the waterfront.
What could be provided in the proposed Neyland Enjoyment District?
Anchored by a prepared hotel adjacent to the stadium’s south finish, the combined-use Neyland Entertainment District could uniquely increase the Tennessee football gameday practical experience whilst also transforming the campus riverfront and supplementing Knoxville’s array of gathering facilities with yet another desirable leisure and entertainment hub.
The university’s initial concept for the project—which would enhance the aesthetics of Neyland Stadium’s exterior façade and reinforce campus’s link with the Tennessee River—includes a boutique, complete-assistance hotel with for-sale condominiums and convention/occasion space.


The eyesight also capabilities the prospective development of a “tabletop” higher than the present G10 parking garage to assistance more tailgating, places to eat, retail and family-pleasant amusement pursuits.


What’s next in the process?

The RFI will be open and available for 4 months. Soon after that time period of time, the RFI results will assist tell a Request for Proposal (RFP) for interested events to carry on the approach of design and style and building of the Neyland Leisure District.



To master more about the proposed Neyland Entertainment District, simply click Below.

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